Love is “On the Line”

Dear Priceline,

I’d like to introduce myself. I am a mother of 7 beautiful children, 4 of whom joined our family through adoption. I am an adoption advocate and educator and have worked with hundreds of families to coach them on their adoption journeys. I’m not easily offended. I’ve learned to have tough skin over the years. But this!! This just sent me over the edge.

I am stunned that people actually sat around a table in some marketing meeting and thought that making a mockery of adoption would be a great way to promote your company. If you were trying to reach out and offer your services to the adoption community, you have sorely failed. I can assure you, no one will be utilizing your services anytime soon.

Let me tell you a little bit about what is really “on the line” when couples pursue adoption both international and domestic. Adoption is a labour of love, not an act of conveniently adding a child to a family. Though much goes into the matching and selection process, there is a whole lot of blind faith and unconditional love that goes into it as well.

Families put their HEARTS “on the line,” Priceline. How dare you mock that?

And guess what sometimes it’s hard. It’s really really hard.

Sometimes things don’t work out the way they were planned.

I’ve seen heart broken families come home empty handed when things out of their control changed. Countries shut their doors after children met their parents and were told “We’re coming back for you.” Those families are still grieving.

Matches with expectant mothers don’t always go as anticipated, and I’ve seen prospective adoptive couples fly home empty handed with hearts that needed time to heal and even begin to hope for the “next time.”

And you know the child featured in your advertisement? I know families that have had to make the decision to come home empty handed in situations like that and they were not “relieved”, no Priceline, they were devastated when they realized they weren’t able to meet that child’s needs. They felt like failures. They were broken hearted.

Yet I know hundreds and hundreds of families who have said yes to love in spite of the unexpected, in spite of the unknowns, in spite of how hard it would be, in spite of feeling overwhelmed and unsure that they would be “good enough”, and I’ve watched them take the hard road of loving a broken child back to life with a love that is bigger than most people have ever experienced.

These are two of my children. We took two international flights, spent nearly two months living in a foreign country so that they could be part of our family. We faced many unknowns and were met with unexpected challenges. We were overwhelmed and unsure, we doubted our abilities some days. But we chose to love, there was too much “on the line.”

We flew home with them on a grueling 19 hour flight where they slept for only 45 minutes. They were terrified, they were sick, and they’d never been outside the orphanage walls. We’re pretty grateful for travel services that supported us and offered flexibility with our ever changing travel plans. We didn’t use your services.

Eastern Europe 2009

I’m wish I would have been in your marketing meet that day, Priceline. I would have stopped you. I would have set you straight, and I would have given you another slant. One that would have spread a much more powerful message.

What’s really on the line here, Priceline?

There are babies “on the line.” Beautiful children that need forever families. What a message you could have sent to the world, what a beautiful service you could have offered thousands of families on their journey of love.

Love is “on the line”.

And you dropped the ball.

Our Family- 2014, four adoptions later, crazy and full of love



Join us to spread the word on social media use #shouttogether and share this post as well as sharing your own adoption story if it applies.

Sign the petition to have Priceline remove this ad HERE!!

For another Mommas perspective hop over to Ginger Newingham’s blog Our Moments Defined

7 thoughts on “Love is “On the Line”

  1. I am friends with Ginger Newingham of Ourmomentsdefined.com. Thanks to you two for articulating this so well. #shouttogether I wish I could be in the Priceline meetings today.

  2. Tracie,
    Your open letter to Priceline has been on my mind since I read it yesterday. In the late 90s, my sister an her husband were adopting a baby from Russia. They were matched with Timur, an infant on his way to a Russian orphanage. They planned. They posted photos They prepared — they were bonded with this child. Then, Timur was suddenly not available for adoption. In my sister’s mind, and in all ours, she had “lost” this child. Heartbreaking doesn’t begin to describe it. All we know is that Timur was placed domestically, but we will never know the end of his story, and we still carry a hole in our hearts that was made to hold him. Thankfully, my sister and her family now include two other kids from Russia, and although Koyla’s and Ted’s stories have not been without pain and struggle — they are all part of a family. As solid as it gets. As real as it gets. Thanks for expressing what you did.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s